Collection of branding projects

Creative branding Journeys: Tailored Solutions for Every Industry

Role

Brand Designer

Industry

Various

Duration

Over the years

Cixth Street

The Cixthstreet logo captures the essence of Nigerian street culture with resonant colors. It’s designed to be memorable, reflecting the playful meme page and upcoming streetwear line. The logo is versatile, working well across social media, merchandise, and other platforms. Modern design elements ensure it appeals to the young audience, while its simplicity guarantees scalability and visual appeal. Overall, the logo effectively communicates the brand’s identity and values.

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

Limited Product Selection

Gamers often struggle to find a wide range of gaming equipment options in one place. They may have to visit multiple websites or stores to find the specific products they're looking for.

Lack of Authenticity

Authenticity is a significant concern for gamers, as they want to ensure that the gaming equipment they purchase is genuine and of high quality. The lack of trust in some online sellers can make it challenging to make confident purchasing decisions.

Price Comparison Difficulties

Gamers often want to compare prices across different platforms to find the best deals. However, this can be time-consuming and frustrating when websites don't provide clear pricing information or make it difficult to compare prices

Unclear Product Information

Gamers rely on accurate and detailed product information to make informed decisions. If product descriptions, specifications, or user reviews are lacking or unclear, it can be challenging for gamers to determine if a particular gaming equipment meets their needs.

The logo mark is a creative blend of road markings and two letter E's with the top strokes removed. This unique combination forms an aesthetic that perfectly matches and defines the Cixthstreet logo mark.

Limited Product Selection

Gamers often struggle to find a wide range of gaming equipment options in one place. They may have to visit multiple websites or stores to find the specific products they're looking for.

Lack of Authenticity

Price Comparison Difficulties

Unclear Product Information

Dodo Pizza x Coca Cola Box Design

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

Rennies Haven

Downtown Dappers

For inquiries or to take a closer look at my projects and design process, please feel free to reach out to me.

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Other projects

Eclipse Gaming Store - Reimagined for VisionOS

Eclipse Gaming Store - VisionOS Adaptation

Eclipse

An app that offers a seamless and enjoyable shopping experience for gamers

RiverSide Dashboard

Digital health platform that offers an organ monitoring feature that allows real-time tracking of essential organ functions, such as those of the heart and lungs.

Jobwharf Website Redesign

Streamlining the Job Search Experience: A Comprehensive Case Study