MM Studio

MM Studio

MM Studio

MM Studio — Brand Identity for a Product Design & Development Agency

Role

Brand Identity Designer & Strategist

Brand Identity Designer & Strategist

Industry

Tech Agency (Product Design & Development)

Tech Agency (Product Design & Development)

Duration

1 month

1 month

MM Studio — Brand Identity for a Product Design & Development Agency

Project Overview

MM Studio is a product design and development agency focused on building scalable digital products. The identity combines two “M” forms and a cube to represent collaboration, structured systems, and product creation. The final mark reflects the transformation from idea to execution—spanning UI/UX design, web development, and e-commerce solutions across platforms like Shopify and WordPress.

Problem

The brand lacked a clear identity that communicated both creativity and technical capability. It needed to appeal to clients looking for structured, high-quality product development.

Goal

Create a modern, scalable brand identity that reflects collaboration, structure, and the transition from idea to execution.

Solution

I designed a complete brand identity system, including the logo, visual direction, and brand guidelines. The mark combines two “M” forms and a cube to represent collaboration and structured systems.

Result

The final identity creates a strong, modern, and scalable brand presence that aligns with a product-focused agency.

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

01

Limited Product Selection

Gamers often struggle to find a wide range of gaming equipment options in one place. They may have to visit multiple websites or stores to find the specific products they're looking for.

02

Lack of Authenticity

Authenticity is a significant concern for gamers, as they want to ensure that the gaming equipment they purchase is genuine and of high quality. The lack of trust in some online sellers can make it challenging to make confident purchasing decisions.

03

Price Comparison Difficulties

Gamers often want to compare prices across different platforms to find the best deals. However, this can be time-consuming and frustrating when websites don't provide clear pricing information or make it difficult to compare prices

04

Unclear Product Information

Gamers rely on accurate and detailed product information to make informed decisions. If product descriptions, specifications, or user reviews are lacking or unclear, it can be challenging for gamers to determine if a particular gaming equipment meets their needs.

01

01

Limited Product Selection

Limited Product Selection

Gamers often struggle to find a wide range of gaming equipment options in one place. They may have to visit multiple websites or stores to find the specific products they're looking for.

Gamers often struggle to find a wide range of gaming equipment options in one place. They may have to visit multiple websites or stores to find the specific products they're looking for.

02

02

Lack of Authenticity

Lack of Authenticity

Authenticity is a significant concern for gamers, as they want to ensure that the gaming equipment they purchase is genuine and of high quality. The lack of trust in some online sellers can make it challenging to make confident purchasing decisions.

Authenticity is a significant concern for gamers, as they want to ensure that the gaming equipment they purchase is genuine and of high quality. The lack of trust in some online sellers can make it challenging to make confident purchasing decisions.

03

03

Price Comparison Difficulties

Price Comparison Difficulties

Gamers often want to compare prices across different platforms to find the best deals. However, this can be time-consuming and frustrating when websites don't provide clear pricing information or make it difficult to compare prices

Gamers often want to compare prices across different platforms to find the best deals. However, this can be time-consuming and frustrating when websites don't provide clear pricing information or make it difficult to compare prices

04

04

Unclear Product Information

Unclear Product Information

Gamers rely on accurate and detailed product information to make informed decisions. If product descriptions, specifications, or user reviews are lacking or unclear, it can be challenging for gamers to determine if a particular gaming equipment meets their needs.

Gamers rely on accurate and detailed product information to make informed decisions. If product descriptions, specifications, or user reviews are lacking or unclear, it can be challenging for gamers to determine if a particular gaming equipment meets their needs.

Empathize

User research

User interview

Competitive analysis

Define

Problem statements

User personas

Empathy mapping

Ideate

User journey map

User flow

Information architecture

“How might we”

Prototype

Testing of initial concepts

Wireframes

High fidelity designs

Prototype

Test

Iteration of design

based on usability

testing

For inquiries or to take a closer look at my projects and design process, please feel free to reach out to me.

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Copyright 2024 by Abdulqadir Yahya. All rights reserved.

Copyright 2024 by Abdulqadir Yahya. All rights reserved.

Copyright 2024 by Abdulqadir Yahya. All rights reserved.

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